How DoodlePress Grew a US Career Services Firm's Organic Reach by 157% Through a Google Algorithm Update

CMS Careers is a resume writing and career management firm based in Buffalo, New York, serving clients across the United States. When they engaged DoodlePress, their website was generating limited organic visibility — not enough to support consistent inbound inquiries without direct outreach.

The engagement began in 2014 with the original website build and continued through 2019 — a five-year working relationship that included ongoing hosting, maintenance, and SEO support.

The goal was straightforward: build a website and content system that would generate search visibility and bring qualified traffic in without manual effort.

What DoodlePress Delivered

DoodlePress completed a full website refresh focused on three areas: mobile usability, technical SEO structure, and consistent content output.

• Website redesign and restructuring for improved user experience and technical SEO performance
• Thirty articles delivered over six months, built around the search terms CMS Careers' target audience was actively using
• Ongoing monthly maintenance and SEO support throughout the engagement

In October 2019, Google released its BERT update — one of the most significant algorithm changes in years, which caused ranking disruptions across industries.

The CMS Careers site absorbed the initial impact and recovered within weeks, finishing November with continued impression growth.

The Result

Monthly organic impressions grew from 10,741 to 27,604 in under two months.

157% increase in search visibility — achieved through and despite a major Google algorithm update.

What This Demonstrates

Organic growth is not just a content volume problem. It requires:

• Technical SEO structure built for how search engines evaluate pages
• Content aligned with real search intent — not generic topics
• A system that holds through algorithm changes, not just during stable periods

That is what DoodlePress builds.

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