Leads lost between systems
Website inquiry arrives. Nobody sees it until someone checks the shared inbox. By the time your team responds, the prospect has already spoken to a competitor who replied in minutes.
Services: API Integration
Your Systems Should Talk to Each Other. Most Don't.
Website leads manually copied into the CRM. Orders re-entered from one platform to another. Courier bookings done in a separate tab. Every manual data transfer between systems is an error waiting to happen and a person's time being consumed by work a well-built API connection handles in milliseconds.
The problem
What Disconnected Systems Actually Cost Philippine B2B Businesses
The cost of manual data transfer is invisible until you calculate it. Three minutes to copy a lead from a web form into the CRM, multiplied by 40 leads a month, multiplied by 12 months, before accounting for the errors, the missed follow-ups, and the leads that fell through because nobody checked the inbox in time.
Manual re-entry everywhere
Orders keyed from one platform into another. Customer data duplicated across three tools. Inventory updated manually after every shipment. Each step is a person's time and an error opportunity.
Data siloed, decisions guessed
Sales pipeline in the CRM. Orders in the ecommerce platform. Payments in the gateway dashboard. Logistics in the courier portal. No single view of what's actually happening across the business.
Notifications nobody receives
A serious inquiry submitted Friday night. A webhook that fired but wasn't caught. An order that shipped but the customer was never told. Silence where an automated notification should have fired.
Third-party tools that don't connect
Payment gateway that doesn't update the order system. Logistics API that requires manual booking. Accounting software that needs a monthly export. Each gap a recurring time sink.
Growth limited by manual overhead
The business can't scale because every additional order, lead, or customer adds proportional manual work. The systems don't communicate, so people have to.
What we build
API Integration Types for Philippine B2B Businesses
Every integration is scoped around a specific data flow: what moves from where to where, when, and what happens if it fails. We build, test, document, and hand off every connection with a clear maintenance path.
CRM & Sales Stack Integration
Website leads pushed directly into your CRM with source tagging, lead scoring data, and full form context included. No manual transfer. No inbox dependency. The right sales rep notified immediately.
HubSpot, Zoho CRM, Pipedrive, Salesforce, custom CRM
Payment Gateway Integration
Philippine and international payment gateways connected to your order management system. Payment confirmations trigger order processing automatically. Reconciliation data pushed to your accounting tool.
PayMongo, Dragonpay, PayPal, Stripe, Maya, GCash
Logistics & Courier Integration
Order fulfillment connected to Philippine courier networks. Booking triggered automatically on order confirmation, tracking numbers pushed back to your system and to the customer. No manual booking.
J&T Express, LBC, Lalamove, Ninja Van, GoGo Xpress, 2GO
Notification & Alerting Systems
Automated notifications that fire when something happens: lead submitted, order placed, payment failed, inventory low. Routed to the right person, not broadcast to everyone.
Email, SMS gateways, Slack, Teams, Viber Business
Accounting & ERP Integration
Sales data, invoices, and payment records synced to your accounting system automatically. No end-of-month export and import cycle. Financial data current without a bookkeeper moving numbers between systems.
QuickBooks, Xero, SAP Business One, custom ERP
Custom Middleware & Webhooks
When two systems have APIs but no native connector, we build the middleware layer that sits between them. Event-driven webhooks, data transformation, error handling, retry logic, and logging built in from the start.
Any two systems with documented APIs and a defined data flow
How we work
Every Integration Is Documented, Tested, and Handed Off
An API integration that works in staging but breaks in production after the developer leaves is worse than no integration. Every connection we build ships with error handling, logging, failure alerts, and documentation your team can maintain.
Step 1
Data Flow Mapping
We document exactly what data moves, from which system, to which destination, under what trigger conditions, and what happens on failure. Scope defined at the data level.
Step 2
API Audit & Feasibility
Both APIs reviewed for rate limits, authentication requirements, webhook support, and data format compatibility before a line of code is written. If a limitation affects the scope, you know before the build starts.
Step 3
Build with Error Handling
Integration built with retry logic, failure alerts, and logging from the start. If the receiving API is down, data is queued, not lost. Errors logged and your team notified, not silently dropped.
Step 4
Staging Test & Sign-Off
Full integration tested against staging environments with real data payloads before production deployment. Edge cases tested. You review and sign off before anything goes live.
Step 5
Documentation & Handoff
Every integration handed off with written documentation: data flow diagrams, authentication details, error log locations, and step-by-step guides for common maintenance tasks.
In the systems
API Integration in Every System We Build
Every packaged system we deliver depends on API integration to function. Lead routing, payment processing, and logistics automation are not optional add-ons. They are the connections that make the system work.
B2B Lead Engine
Lead Routing & CRM Connection
Form submission → AI qualification → CRM entry → sales rep notification. Every step connected. A lead submitted at any hour reaches the right person with the full context within minutes.
See the system →B2B Ecommerce System
Payment, Logistics & ERP
Order confirmed → payment gateway charged → courier booked → tracking number sent to customer → inventory updated → accounting record created. One event, six systems, all connected, none manual.
See the system →Investment
What It Costs
Integration complexity varies significantly. A single CRM webhook is a different scope from a multi-system ecommerce data pipeline. Investment is scoped after the data flow mapping, not before.
Single Integration
Scoped per connection
One defined data flow between two systems: CRM, payment, logistics, or notification. Fixed scope, fixed timeline, full documentation and handoff included.
- Data flow mapping included
- Error handling & logging built in
- Full documentation on handoff
Multi-System Pipeline
Scoped per project
Multiple connected data flows: ecommerce operations, full lead-to-CRM pipelines, or business system consolidation. Scoped as a project with defined phases and checkpoints.
- Full system architecture mapped first
- Phased delivery with sign-offs
- Maintenance retainer available
Included in systems: API integration is a standard component of both the B2B Lead Engine and the Ecommerce System. If you're building either system, integration is scoped as part of the project, not a separate line item after launch.
Ready to connect your systems?
Start with a Data Flow Mapping Session
Tell us which systems you're connecting and what data needs to move between them. We'll map the flow, identify the integration points, and scope the build, before any proposal is written.
Discuss Your IntegrationWe scope integrations only after mapping the data flow, never based on a list of tools.