SERVICES — API INTEGRATION

Your Systems Should Talk to Each Other.
Most Don't.

Website leads manually copied into the CRM. Orders re-entered from one platform to another. Courier bookings done in a separate tab. Every manual data transfer between systems is an error waiting to happen and a person's time being consumed by work a well-built API connection handles in milliseconds.

THE PROBLEM

What Disconnected Systems Actually Cost Philippine B2B Businesses

The cost of manual data transfer is invisible until you calculate it. Three minutes to copy a lead from a web form into the CRM, multiplied by 40 leads a month, multiplied by 12 months — before accounting for the errors, the missed follow-ups, and the leads that fell through because nobody checked the inbox in time.

Leads lost between systems

Website inquiry arrives. Nobody sees it until someone checks the shared inbox. By the time your team responds, the prospect has already spoken to a competitor who replied in minutes.

Manual re-entry everywhere

Orders keyed from one platform into another. Customer data duplicated across three tools. Inventory updated manually after every shipment. Each step is a person's time and an error opportunity.

Data siloed, decisions guessed

Sales pipeline in the CRM. Orders in the ecommerce platform. Payments in the gateway dashboard. Logistics in the courier portal. No single view of what's actually happening across the business.

Notifications nobody receives

A serious inquiry submitted Friday night. A webhook that fired but wasn't caught. An order that shipped but the customer was never told. Silence where an automated notification should have fired.

Third-party tools that don't connect

Payment gateway that doesn't update the order system. Logistics API that requires manual booking. Accounting software that needs a monthly export. Each gap a recurring time sink.

Growth limited by manual overhead

The business can't scale because every additional order, lead, or customer adds proportional manual work. The systems don't communicate — so people have to.

WHAT WE BUILD

API Integration Types for Philippine B2B Businesses

Every integration is scoped around a specific data flow — what moves from where to where, when, and what happens if it fails. We build, test, document, and hand off every connection with a clear maintenance path.

CRM & Sales Stack Integration

Website leads pushed directly into your CRM — HubSpot, Zoho, Pipedrive, or custom — with source tagging, lead scoring data, and full form context included. No manual transfer. No inbox dependency. The right sales rep notified immediately with a complete lead profile.

Compatible with: HubSpot, Zoho CRM, Pipedrive, Salesforce, custom CRM systems

Payment Gateway Integration

Philippine and international payment gateways connected to your order management system. Payment confirmations trigger order processing automatically. Failed transactions handled with retry logic and customer notification. Reconciliation data pushed to your accounting tool.

Compatible with: PayMongo, Dragonpay, PayPal, Stripe, Maya, GCash for Business

Logistics & Courier Integration

Order fulfillment connected to Philippine courier networks — booking triggered automatically on order confirmation, tracking numbers pushed back to your system and to the customer. No manual booking. No copy-pasting tracking numbers. Status webhooks keep your inventory and customer records current.

Compatible with: J&T Express, LBC, Lalamove, Ninja Van, GoGo Xpress, 2GO

Notification & Alerting Systems

Automated notifications that fire when something happens — lead submitted, order placed, payment failed, inventory low, SLA about to breach. Delivered to email, SMS, Slack, or Teams — routed to the right person, not broadcast to everyone. No more manually checking dashboards for things that should have told you already.

Compatible with: Email (SMTP/transactional), SMS gateways, Slack, Teams, Viber Business

Accounting & ERP Integration

Sales data, invoices, and payment records synced to your accounting system automatically. No end-of-month export and import cycle. No reconciliation errors from manual entry. Financial data current without a bookkeeper spending half their week moving numbers between systems.

Compatible with: QuickBooks, Xero, SAP Business One, custom ERP systems

Custom Middleware & Webhooks

When two systems have APIs but no native connector — or when the native connector doesn't handle your specific data flow — we build the middleware layer that sits between them. Event-driven webhooks, data transformation, error handling, retry logic, and logging built in from the start.

Use case: Any two systems with documented APIs and a defined data flow between them

HOW WE WORK

Every Integration Is Documented, Tested, and Handed Off

An API integration that works in staging but breaks in production after the developer leaves is worse than no integration. Every connection we build ships with error handling, logging, failure alerts, and documentation your team can maintain.

1
Data Flow Mapping

We document exactly what data moves, from which system, to which destination, under what trigger conditions, and what happens on failure. No ambiguity going into the build — scope is defined at the data level, not the feature level.

2
API Audit & Feasibility

Both APIs reviewed for rate limits, authentication requirements, webhook support, and data format compatibility before a line of code is written. If a limitation affects the scope, you know before the build starts — not after.

3
Build with Error Handling

Integration built with retry logic, failure alerts, and logging from the start. If the receiving API is down, data is queued — not lost. If a payload fails validation, the error is logged and your team is notified — not silently dropped.

4
Staging Test & Sign-Off

Full integration tested against staging environments with real data payloads before production deployment. Edge cases tested: empty fields, duplicate submissions, API timeouts, and rate limit scenarios. You review and sign off before anything goes live.

5
Documentation & Handoff

Every integration handed off with written documentation: data flow diagrams, authentication details, error log locations, and step-by-step guides for common maintenance tasks. Your team can monitor, troubleshoot, and extend the integration without calling us for every change.

IN THE SYSTEMS

API Integration in Every System We Build

Every packaged system we deliver depends on API integration to function. Lead routing, payment processing, and logistics automation are not optional add-ons — they are the connections that make the system work.

B2B LEAD ENGINE

Lead Routing & CRM Connection

Form submission → AI qualification → CRM entry → sales rep notification. Every step connected. A lead submitted at any hour reaches the right person with the full context within minutes.

See the system

B2B ECOMMERCE SYSTEM

Payment, Logistics & ERP

Order confirmed → payment gateway charged → courier booked → tracking number sent to customer → inventory updated → accounting record created. One event, six systems — all connected, none manual.

See the system
INVESTMENT

What It Costs

Integration complexity varies significantly. A single CRM webhook is a different scope from a multi-system ecommerce data pipeline. Investment is scoped after the data flow mapping — not before.

Single Integration

Scoped per connection

One defined data flow between two systems — CRM, payment, logistics, or notification. Fixed scope, fixed timeline, full documentation and handoff included.

  • Data flow mapping included
  • Error handling & logging built in
  • Full documentation on handoff
Multi-System Pipeline

Scoped per project

Multiple connected data flows — ecommerce operations, full lead-to-CRM pipelines, or business system consolidation. Scoped as a project with defined phases and checkpoints.

  • Full system architecture mapped first
  • Phased delivery with sign-offs
  • Maintenance retainer available

Included in systems: API integration is a standard component of both the B2B Lead Engine and the Ecommerce System. If you're building either system, integration is scoped as part of the project — not a separate line item after launch.

WORKS BEST WITH

Integration Connects Everything Else

API integration is the connective tissue of every system we build. Web development generates the leads or orders. AI qualifies them. API integration moves the data to wherever it needs to go next — without a person in the middle.

READY TO CONNECT YOUR SYSTEMS?

Start with a Data Flow Mapping Session

Tell us which systems you're connecting and what data needs to move between them. We'll map the flow, identify the integration points, and scope the build — before any proposal is written.

Discuss Your Integration

We scope integrations only after mapping the data flow — never based on a list of tools.