WEB DESIGN / DESIGN PROCESS & TOOLS
Ask for a web design price in the Philippines and the quotes will not line up. One freelancer offers a five-page site for a small fee. An agency quotes six figures. A builder sells a monthly plan. The gap is not about markup. Each quote buys a different thing. Some buy a look. Some buy a system that brings in and qualifies leads. This guide shows what each price level should include, so you can compare quotes on what they deliver.
THE SHORT ANSWER
How much does web design cost in the Philippines?
At DoodlePress, a standalone custom B2B website runs ₱80,000 to ₱350,000 and takes about 6 to 12 weeks. Scope sets where a project lands in that range. A website built as part of the B2B Lead Engine System is scoped per system and typically launches 4 to 6 weeks after the Revenue Audit.
Lower quotes exist, and some are fair for what they include. The question is not "which number is lowest." It is "which number buys a site that will produce inquiries from the buyers you want."
| Option | What you usually get | What is usually missing |
|---|---|---|
| Website builder plan | A template, hosting and an editor you run yourself | Strategy, conversion structure, CRM routing, technical SEO control |
| Freelancer template build | A themed site with your logo, copy and photos | Discovery, lead qualification, tracking, handoff documentation |
| Standalone custom website (₱80K to ₱350K) | Discovery, wireframes, design, development, SEO architecture, CRM integration, launch | Ongoing content and SEO, unless added |
| Website as part of a system (scoped per system) | The site plus lead routing, managed hosting, all system components and a team briefing | Nothing core. It is built around how you win clients. |
THE FOUR PRICE LEVELS
What each web design price level actually buys
1. Website builder plans
You pay a monthly fee and build the site yourself. This works for a sole proprietor who needs a page that exists. It rarely works for a B2B firm with a real sales cycle. You get no one thinking about who your buyers are, what they need to see before they inquire, or where the inquiry goes next. We cover the limits in more detail in why free templates look credible but never convert.
2. Freelancer template builds
A good freelancer can deliver a clean, fast site. The limit is scope, not skill. A template build starts from the theme and fills it with your content. It does not start from your pipeline. You get a site that looks finished but has no plan for qualifying leads, tracking which pages bring them in, or sending inquiries to the right person.
3. Standalone custom website
This is where agency pricing starts. Our standalone builds run ₱80,000 to ₱350,000 over 6 to 12 weeks. The fee covers five stages: discovery and Revenue Audit, architecture and wireframes, design and review, development and integration, then launch and handoff. Every build includes conversion-structured pages, SEO-first architecture, a mobile-first design with a sub-2-second mobile load target, trust signals, CRM integration with lead routing, and managed hosting and deployment.
4. The website as part of a lead system
For many B2B service firms, the website is one part of the problem. Leads also leak in follow-up, routing and tracking. In that case we scope the site inside the B2B Lead Engine System. Pricing is scoped per system, and the typical timeline is 4 to 6 weeks from Revenue Audit to launch.
FIVE THINGS THAT MOVE A WEB DESIGN QUOTE
→Number of page types. Ten service pages built on one template cost less than ten unique layouts.
→Integrations. CRM, booking, quotation forms or an ERP connection add development time.
→Platform. WordPress fits when your team needs to own content and budget is tight. Django fits when custom workflows matter. We decide this in discovery, not by default.
→Content readiness. If copy, case studies and photos do not exist yet, someone has to produce them.
→Migration. Moving an old site without losing rankings needs redirects, URL mapping and checks after launch.
WATCH FOR THESE
Web design price red flags
✕A fixed price quoted before anyone asks how you win clients.
✕A quote that lists pages and a theme, but no forms logic, tracking or lead routing.
✕"SEO-ready" with no mention of URL structure, schema or page speed.
✕No clarity on who owns the domain, hosting account and source files after launch.
✕No timeline, or a timeline with no review checkpoints before development starts.
AN ILLUSTRATION
Example: a 15-person accounting firm in Ortigas
This is an illustrative scenario, not a client case. The firm gets most of its work from referrals. Its current site was a template build. It has a contact form that sends to a shared inbox, and no one can say which pages bring in inquiries.
A cheaper rebuild would give the firm a newer look and the same problem. The useful scope is different. It starts with service pages built around what buyers ask before they inquire, such as BIR compliance, payroll outsourcing and audit support. It adds a qualifying inquiry form, routing to the partner who handles that service, and tracking that ties inquiries back to pages. That puts the project inside the standalone range, or inside a system build if follow-up is also leaking.
The price only makes sense against what one new retainer client is worth to the firm. That is the comparison to make, not the comparison between two quotes.
BEFORE YOU SIGN
Five questions to ask any web design provider
The same logic applies to search. If you are also comparing SEO quotes, read SEO cost in the Philippines: packages, rates, and what you get. For why design alone rarely fixes lead flow, see why website design in the Philippines is not just about looking good anymore.
THE BOTTOM LINE
Web design prices in the Philippines vary because the work varies. Compare quotes on what they deliver for your pipeline, not on the number at the bottom. If a provider cannot explain how the site will bring in and route qualified inquiries, the price is not the problem.
Web design price FAQ
How much does a website cost in the Philippines?
It depends on scope. Our standalone custom B2B websites run ₱80,000 to ₱350,000 over 6 to 12 weeks. Builds inside the B2B Lead Engine System are scoped per system. See our web design and development service for what is included.
How long does it take to build a B2B website?
A standalone custom site typically takes 6 to 12 weeks. A system build typically takes 4 to 6 weeks from Revenue Audit to launch.
Is a cheaper template website enough for a B2B firm?
It can be enough to look credible. It is rarely enough to qualify and route leads, because template builds start from the theme, not from how you win clients.
Do you offer a free website audit?
No. Our first step is the paid ₱8,000 Revenue Audit, a written diagnostic. The fee is credited toward your build if you proceed.
Which platform do you use?
WordPress or Django, depending on content ownership, budget and how custom your workflows are. We decide in discovery.
For B2B Service Businesses in the Philippines
Know what your site needs before you pay for a build.
The paid ₱8,000 Revenue Audit is a written diagnostic of your search presence, conversion paths, tracking and lead flow. It tells you what to fix first and what a rebuild should cost for your situation. The fee is credited toward your build if you proceed.