In today's digital norm, it's easier and cheaper to market a product or service on the internet versus traditional methods. It's even much more effective in most cases!
The process of building a website today has become so simple and easy. Even non-technical individuals can create and publish business websites with online site builders. There is really no excuse for you not to consider a website for your business. After all, there are already many existing free web builders and professional digital agencies in the industry that can cater to your specific business needs.
Be careful though when deciding whether to do it yourself or whether to partner with a reliable web agency.
While in most cases, a single person can probably do it all, a good website will generally demand several key skills to build and maintain. You need to consider that website design, content creation, and coding are part of how the web development cycle works.
Regardless of how you want to proceed, always ensure a user-friendly website. Today, you can easily leverage content management systems (CMS) like WordPress to create a professional-looking website with minimal technical skills and less cost.
It is equally important to ensure a mobile-friendly design. With the increasing number of internet users on their smartphones and tablets, it is crucial for your website to be visually responsive to users' devices.
Overall, if you are not adept at building websites, then you might need a skilled professional or team to help you. The field of web development is constantly evolving with new technologies and trends emerging. Hence, the need for you to stay up-to-date and competitive at all times.